H&M Studio unveils Autumn/Winter 25 collection

Swedish fashion giant H&M has unveiled its Autumn/Winter 25 collection for its premium, fashion-forward line H&M Studio.

Combining Sao Paolo's melting pot of heritage and modernism with Stockholm's crisp minimalism, it balances futurism and nostalgia. The rawness of materials like wool, shearling, denim and nylon are celebrated in their pure form while emphasizing construction are exposed linings, seams and closures (on dresses, knits, leggings and outerwear) as well as raw edges, peplum details, draped backs and visible zippers (on jackets, blouses and trousers).

Injecting a vibrant creative energy are accent colors of red, lingerie pink, fog blue, sky blue, and vintage floral print while brown, rust, navy, black and concrete grey is a nod to Brutalism.

The collection comprises of a tailored masculine blazer with black front and dark grey contrasting material on the back with matching skirt, a sequin pencil skirt with mesh panels, and long, lean black wool trousers, to laidback, with a brown denim jacket and jean set, an apron and slip dress combo that can be worn separately, and a lightweight nylon jacket with a balloon shape.

Complementing the collection are accessories such as dark brown leather heeled Wader boots with removable buckles, a big, slouchy and soft burgundy leather bag, fog blue leather gloves and statement ear cuffs.

'Complexity wins over complication for AW25, where we draw on the tropical brutalism of Sao Paulo and the minimalism of Stockholm to create strong silhouettes. There's also a femininity to the collection that's both strict and tender - an expression of the multifaceted woman of today who's constantly exploring new ground,' Linda Wikell, concept designer at H&M Studio stated.


H&M Studio's Autumn/Winter 25 collection will be available in selected stores and at hm.com on 25 September. Check out the looks here.

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