H&M collaborates with Lorena Saravia on Collection honoring Mexico

Swedish fashion giant H&M has collaborated with celebrated Mexican fashion designer Lorena Saravia on a collection that showcases her modern take on Mexican Fashion.

Characterized by an empowering, contemporary spirit and a deep connection to her personal and cultural heritage, the 29-piece collection comprises of some of her most covetable signature styles such as her best-selling denim jacket, denim chaps, sensual evening styles of draped blouses and backless gowns.

Adding unmistakable flair are accessories such as brown suede cowboy boots, broad-brimmed hat, decorative belt, and earrings and buttons (inspired by her grandmother's lion earrings).

'When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered,' Lorena Saravia stated in a press release.

'What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance,' added Ann-Sofie Johansson, creative advisor at H&M.

The Lorena Saravia H&M collection will be available in selected stores and online at hm.com on October 16, 2025. Check out the campaign images here.

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